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D2C E-commerce
Lumora Beauty: Conversion rate from 1.4% to 4.1% — £340k additional revenue per quarter
⏱ Delivered in 6 weeks
+194%
Conversion rate improvement
£340k
Additional quarterly revenue
43%
Checkout abandonment reduction
2.8x
Average order value increase
The Challenge
Lumora had great products and strong social media followings but a website that was haemorrhaging potential customers. Checkout abandonment was at 81%, and their mobile experience was causing significant drop-off.
Our Approach
Full CRO audit using Hotjar session recordings and heatmaps. Redesigned the product page architecture, simplified checkout to 2 steps, implemented social proof systems, and built a post-purchase upsell sequence using Make.com automations.
What We Delivered
✓Full CRO audit & roadmap
✓Product page redesign
✓2-step checkout rebuild
✓Upsell email sequences
✓A/B testing framework
"We knew our site was broken but didn't know where. The audit was eye-opening. Within 6 weeks we were seeing numbers we'd never hit before."
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