Download the Website Growth
Audit Checklist
The 80-point website audit used by 2,400+ founders, marketing leads, and agency teams to find revenue leaks, fix conversion blockers, and turn more visitors into customers.
What's Inside
Six sections covering every dimension of website growth performance:
Speed & Performance
12 checks covering Core Web Vitals, image optimisation, and server response times.
SEO & GEO Fundamentals
18 checks covering on-page SEO, schema markup, and AI search discoverability signals.
Messaging & Positioning
15 checks to ensure your homepage communicates value in 5 seconds or less.
Conversion Architecture
14 checks on CTA placement, form design, and lead capture optimisation.
Mobile & Accessibility
11 checks for mobile experience, touch targets, and WCAG compliance basics.
Technical & Trust Signals
10 checks covering SSL, broken links, privacy, social proof, and credibility markers.
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Who This Is For
Founders
You built a great product but your website isn't converting. This checklist helps you identify exactly what's holding back your inbound pipeline — without needing a designer.
Marketing Leads
Traffic isn't the problem — conversion is. Use this checklist to build a systematic case for improvements and prioritise fixes by revenue impact.
Agency Teams
Deliver more value to clients on day one. Run this audit in the first week of any engagement to demonstrate quick wins and earn trust before the big strategy work begins.
What You'll Achieve
Identify the 3-5 highest-impact conversion fixes on your site within 2 hours
Build a prioritised optimisation roadmap ranked by estimated revenue impact
Eliminate common messaging mistakes that cause visitors to bounce without converting
Benchmark your site against B2B best practices and understand exactly where you stand
2,400+ downloads and counting
Ran this on our site in 90 minutes and found 11 quick wins. Three of them we fixed that week — bounce rate dropped noticeably.
James K.
CEO, SaaS startup
We now run this checklist on every new client website in week one. It's become our standard discovery tool.
Priya M.
Agency Director
Finally — a practical audit that doesn't just tell you to "improve your CTA." Each point is specific and actionable.
Tom R.
Head of Growth
Common Questions
Is this checklist suitable for any type of website?
Yes. The checklist covers universal principles that apply to B2B service sites, SaaS products, agency websites, and professional services firms. Some checks are particularly relevant to lead-generation-focused sites.
How long does the full audit take?
Most people complete the full 80-point audit in 90 minutes to 3 hours depending on site complexity. We recommend blocking a half-day to do it properly and document findings as you go.
Do I need technical knowledge to use it?
No. The checklist is designed for non-technical founders and marketing leads. Where technical knowledge helps (e.g. Core Web Vitals), we include links to free tools that surface the data for you.
What format is the checklist in?
The checklist is delivered as a Google Doc and PDF. You'll receive immediate access via email after submitting the form.
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