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HealthTech SaaS
MediX Health: Raised £2.1M at Series A — 6 months after brand strategy overhaul
⏱ Delivered in 4 months
£2.1M
Series A raised post-rebrand
11x
Investor meeting-to-term-sheet conversion
4 months
Time from brief to full brand launch
94%
Team alignment score on brand values
The Challenge
MediX was a technically excellent product with a brand that looked like a university project. Investors weren't taking them seriously. Their messaging was feature-focused rather than outcome-focused, and their visual identity was inconsistent across touchpoints.
Our Approach
Complete brand strategy from positioning to visual identity. Conducted 12 stakeholder interviews to surface the true value proposition. Developed the "Clinical Intelligence, Human Outcomes" positioning framework. Rebuilt all brand collateral and redesigned the investor deck.
What We Delivered
✓Brand positioning strategy
✓Visual identity system
✓Messaging framework
✓Investor deck redesign
✓Brand guidelines document
✓Website redesign
"The rebranding changed how investors saw us. We went from "interesting idea" to "must-back." Worth every penny."
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