Website Redesign Checklist 2026

Define your primary redesign goal (traffic, leads, conversions, brand)

Establish baseline metrics: traffic, bounce rate, conversion rate, top pages

Audit your current top 20 organic pages — these must be preserved

Identify your ICP and define who the new site is built for

Agree on success metrics before the project begins

Set a realistic timeline — most B2B redesigns take 8-16 weeks

Rewrite homepage positioning statement using answer-first format

Map primary and secondary ICPs to page goals

Define site architecture: max 3 clicks to any key page

Plan conversion hierarchy: primary CTA, secondary CTA, tertiary CTA

Identify lead magnet and audit offer placement

Plan content hub structure for SEO and GEO

Establish design system: typography, colours, spacing, components

Design mobile-first — mobile traffic is 60%+ for most B2B sites

Ensure all CTAs are above the fold on mobile

Validate page load targets: under 2.5s LCP on mobile

Remove all stock photo clichés — replace with real team/product images

Test all forms on mobile before launch

Map all current URLs to new URLs — create 301 redirects for every change

Preserve all existing meta titles and descriptions as a baseline

Re-implement canonical tags correctly on the new site

Submit new XML sitemap to Google Search Console immediately post-launch

Add schema markup: Organization, FAQPage, and BreadcrumbList at minimum

Verify GA4 tracking is firing correctly on all key pages post-launch

Do a soft launch with team first — test all forms, links, and CTAs

Monitor Google Search Console for crawl errors in first 72 hours

Check all redirect chains — no redirect should have more than 2 hops

Monitor conversion rate for 30 days post-launch against baseline

Install Hotjar (or Clarity) and review session recordings in first week

Share launch internally and collect first-week feedback systematically